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May 11, 2012 / catarinafigueira

Facebook – a very useful tool to spread our initiatives

Nowdays, the Facebook is the most immediate way to get to people because we feel that there is an instant feedback from them.

@ The Pavilion of Knowledge (Lisbon, Portugal) we usually use this tool to spread our initiatives and to get people’s attention to some science phenomena. We usually post twice or three times a day. Feedback from the audience depends on the subjects we are talking about.

We have a quick meeting every Mondays to pass on the potential subjects to be dealt with in the post throughout the week. We try not to exceed 5/7 lines and we always add some image or video to make the post more attractive.

Just an example:

On April we celebrated the 100th anniversary of the sinking of Titanic. We prepared a non-stop programme for families and two weeks before the event we started revealing on Facebook some of the highlights to capture people’s attention. The messages were teaser-like “Come and learn to communicate on Morse code” or “Build a boat with recyclable materials and check if it floats”.

Alternatively we also launched a quiz about Titanic’s facts that fans had to answer, just for fun, like “How many alerts did Titanic get from aeronautical authorities before crashing into the iceberg?”.  By the end of the day we posted the correct answer.

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One Comment

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  1. lynseyscicom / May 11 2012 11:33 am

    I love that you have regular meetings about this!

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